Fisher Textiles expands grand-format line with new Stretch & Backlit Fabric Media

Fisher Textiles, a leading major of fabrics for digital printing, has announced the launch of new two new fabrics adding to its grand-format line of fabrics for ‘dye sublimation’ printing.…

Continue ReadingFisher Textiles expands grand-format line with new Stretch & Backlit Fabric Media

Fiery and Vivid partner to automate workflow and finishing

Fiery and Vivid Laminating Technologies have announced their new partnership to combine Fiery’s industry-leading digital front ends (DFEs) and workflow management software with Vivid’s cutting-edge print-finishing solutions. This collaboration will…

Continue ReadingFiery and Vivid partner to automate workflow and finishing

New study shows OOH media drives higher effectiveness & ROI for brands

A new market study from Benchmarketing—a division of Omnicom Media Group— has revealed that increasing OOH (out-of-home)’s share of media plan allocations leads to increased effectiveness, with measurable impact on…

Continue ReadingNew study shows OOH media drives higher effectiveness & ROI for brands