New study shows OOH media drives higher effectiveness & ROI for brands
A new market study from Benchmarketing—a division of Omnicom Media Group— has revealed that increasing OOH (out-of-home)’s share of media […]
OOH
JCDecaux announces first ‘Programmatic Digital OOH’ award
OOH media major JCDecaux is launching the first programmatic digital Out-of-Home award in Australia. It states that the winners have
WOO brings Global Congress to Hong Kong in 2024
This is the first time the Global Congress has been held in the Asia-Pacific region although a highly successful in-person
Global OOH ads to surpass print spend by 2026: Market report
Global OOH (out-of-home) advertising could surpass print and become the third most popular advertising format by 2026, according to a
Analysis shows OOH advertising producing highest levels of consumer recall
The Out of Home Advertising Association of America (OAAA) in collaboration with the financial advisory firm Solomon Partners releases findings
World Out of Home Organization Congress set for June 2023 in Lisbon
An international panel of speakers will be announced in coming months for the World Out of Home Organization Congress, which
Demands escalate for QMS 3DOOH campaigns
Digital outdoor media company QMS is rolling out more examples of its ‘first-to-market’ 3DOOH product, featuring new animated advertising campaigns
Static billboards still 60 percent of global OOH revenue though digital continues to rise
World Out of Home Organization (WOO) president Tom Goddard has announced that the global market is on a fast growth
oOh!media collaborates with News Corp
oOh!media has signed an exclusive multi-year partnership with Rupert Murdoch’s News Corp (Australia) to deliver customised content for audiences across
JCDecaux revenue back to pre-COVID levels
Global outdoor advertising leader JCDecaux announces that the first-half 2022 revenue was above expectations, thanks to strong growth in digital
Kuala Lumpur to host The World Out of Home Organisation’s APAC forum in October
The World Out of Home Organisation’s (WOO) first in-person APAC Forum is scheduled for October 12-14, 2022 in Kuala Lumpur,
World Out of home Organization increases its global representation
World Out of home Organization (WOO) has increased its global representation with eight new members. The new members are OOH
Digital signage market to grow up to $29.6 billion by 2024
Digital signage is no longer the new service on the block. In fact, according to a recent market research by
JCDecaux down 13.9 percent in Q1 but hopeful to rebound soon
The first quarter revenue of JCDecaux ended March 31, 2020 fell by 13.9 percent to €723.6m, compared to €840.0 million
OOH sector in India to bounce back despite COVID-19 setback
Though the COVID-19 pandemic has hampered the works of OOH, market research report sees positive future of the industry in
Audiowala Network’s COVID-19 campaigns educate 5 cr people in rural Rajasthan
Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with Rajasthan State Road Transport Corporation (RSRTC) to spread
Ramco facial recognition system detects body temp that may indicate COVID-19 infection
COVID-19 has brought the overall focus on health and safety with paramount importance. In this respect, Ramco Innovation Lab in
Digital signage sector to be worth more than $29 billion by 2024
According to a report from Markets and Markets, analysts expect that the digital signage sector to be worth more than
Digital signage solutions help people stay informed during coronavirus crisis
During this tumultuous time of coronavirus crisis, digital signage can prove to be a calming factor that can help people
JCDecaux launches OOH facial recognition technology
JCDecaux has launched the Out-of-Home (OOH) first experience where facial tracking technology is incorporated into a special build panel to