Apparel Group India has expanded Victoria’s Secret’s retail footprint in the country with the opening of a new full-assortment store at Phoenix Avenue of Stars in Pune. The launch was marked by a visit from actor and Victoria’s Secret India Brand Ambassador, Triptii Dimri. Located in Phoenix Marketcity, Viman Nagar, the store forms part of Apparel Group’s strategy to strengthen Victoria’s Secret’s presence across key Indian markets. The new outlet offers the brand’s lingerie, sleepwear, beauty, accessories and personal care categories under one roof. The store features Victoria’s Secret’s core collections, including Very Sexy, Body by Victoria, T-Shirt and Dream Angels, alongside newer ranges such as Summer Signature and Cool Air. Opening of the new Vitoria’s Secrete is an added business opportunity for the signage companies engaging in in-store display solutions, designs, and such applications. (Photo: Indian Retailer)
Victoria’s Secret store opened in Pune
