Aditya Birla Fashion and Retail Limited (ABFRL)’s artisanal lifestyle brand Jaypore has opened a new store in Lucknow. It is located at Jahangirabad Palace in the city. The store offers apparel, accessories, jewellery, home décor and lifestyle products inspired by India’s traditional crafts and textile heritage. The opening brings Jaypore’s handcrafted product collections to Lucknow, a city known for its cultural heritage and craftsmanship. The store combines traditional Indian craft techniques with contemporary designs, catering to customers looking for artisanal products for festive occasions, gifting and everyday use. After all, opening of such flagship stores of big brands in the major Indian cities is undoubtedly a big business opportunity for the signage companies engaging in in-store graphic and display projects.
Jaypore opens new store in Lucknow
