Digital signage is no longer the new service on the block. In fact, according to a recent market research by MarketsandMarkets, the digital signage sector is expected to grow from $20.8 billion in 2019 to $29.6 billion by 2024, at a compound annual growth rate (CAGR) of 7.3 percent. The study cites growing technological advancements in display products, increasing adoption of digital signage products in commercial vertical markets, rising demand for 4K and 8K displays, and increasing infrastructural developments in emerging countries as the major driving factors for the market’s growth during the forecast period.
With a little innovation, digital signage technology can be a unique brand builder for clients to utilise alongside their printed materials. Consider Disney, which recently combined its vision for creativity and innovation with digital signage, providing a pop-up experience for adults and kids alike to interact with Captain Marvel characters in the Disney retail location in Times Square, USA. The display featured both printed and digital signage and was created to coincide with the launch of the movie. The interactive experience attracted large crowds during a limited display time. Not only are interactive digital displays effective for large companies like Disney, but small to mid-sized retailers have equal opportunity to find innovative ways to utilize digital signage technology alongside their printed signage.
