Under the economic meltdown situation, there are two basic and influential ways to sustain for corporates: cost cutting, and initiatives to increase demand of their products. But all is the…
Electroluminescence (EL), the technology that enables animated advertising signage panels to be made lightweight and paper thin, has been developed to become even more compact and adaptable. In a recent…
Project Scope • Develop brand strategy • Vision, mission and value• Brand identity • Brand look and feel• Training brand custodians Client Canara Bank, whose legacy has been more than…
With this new brand launched under the apparel category co- created by Sachin Tendulkar will make retail segment of the company a new look where outdoor media will find a…
Ferragamo Wines, which will retail between Rs 8,000 and Rs 12,000, will be available in Mumbai to begin with. This new move will make its retail stores wear a new…
The new stores will give a new boost to the country’s growing outdoor media industry. In fact, the in-store media as well as digital networks will find PG stores right…
Since the company has adopted franchise route for its retail format, the capital expenses for opening store is estimated at Rs 9 lakh per store. Initially, Hanung has plans to…
Currently the company has eight plants in West Bengal and sells more than 30 products in biscuits, cookies and cakes. Simultaneously, the company plans to take its distribution network to…
Retail analysts say having large hypermarkets are economical due to higher sales volumes and negotiable property rentals. Private labels will do well in hypers rather than in smaller stores due…
With the expansion of Damani’s D’Mart outlets, the country’s signage industry will find a new opportunity. Particularly the in-store and OOH media will get immense room for installation in the…
This joint venture retail stores will be a great area to be explored by the country’s outdoor and in-store media players.Tesco has also announced that it is entering into an…
Speaking on the new store Pradeep Agarwal, MD, Prateek, said, “Faridabad is our fifth store in the country and the first in the NCR region. Our aim is to have…