Woods, Woodland’s sub-brand, is planning to venture into apparel segment by expanding footprint as separate retail entity. Woods was introduced nearly a decade ago as a sub-brand of Woodland focusing on formal footwear for men and competing with the likes of Clarks, Aldo and Hush Puppies. The initial focus was on international designs as compared to outdoor shoes and boots under the ‘Woodland’ brand. Woods will be expanded as a separate retail entity with standalone stores. There are already 10 such standalone stores across Delhi, Bengaluru, Kerala, Hyderabad, Chennai, Patna and Mumbai. This store expansion move of Woods is an added business opportunity for the signage companies dealing in in-store projects, such as POP/POS displays, in-shop branding, designs, etc.
