Woodland to invest Rs 100 crore for new outlets this year

Woodland is investing Rs 80-100 crore to set up new outlets with plans to expand into Tier II and III cities this year. Among the 80-100 outlets of the company in the current financial year, 40 per cent would be located in smaller cities and towns that are already witnessing the shopping mall culture. While the proposed expansion of retail footprint is in line with its 25-30 per cent growth target set for the current year, the entry into smaller cities and towns is something that the company is attempting for the second time. Surging of Woodland stores across the country is an added opportunity for the signage companies dealing in in-shop/interior displays and other related items and activities.