Footwear and apparel brand Woodland, is expecting to double its sales in next five years to around Rs 2,500 cr, driven by retail expansion. The company, which currently is operating around 600 retail stores in around 250 cities, mostly owned by it, plans to add around 30 to 40 stores every year mostly in small cities. Aero Club, maker of Woodland & Woods, expects to continue the same rate of growth for the coming 4-5 years and expects to double the turnover by FY25. As part of its retail strategy, Woodland has adopted the omni-channel strategy by connecting its offline sale network with its online sales channels. For signage companies engaging in in-store projects, Woodland’s retail expansion plan is a new business opportunity for them.
