Wills Lifestyle, ITC’s premium fashion brand, has unveiled its boutique store in Mumbai at the ITC Grand Central. The new store offers the entire range of Wills Lifestyle Spring Summer collection. Highlights this season include four different labels – Wills Signature, Wills Clublife, Wills Classic and Wills Sport. Wills Lifestyle was established as a fashion brand for the premium consumer. Currently there are 88 Wills Lifestyle stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion. Gradual development in the retail sector of the country is an added advantage for the companies engaging in in-store graphics, fabrications, branding and others.
