Van Heusen, the business wear and casual wear brand of Aditya Birla Group’s Madura Fashion & Lifestyle, plans to lay emphasis on women’s and youth wears. The company, which focussed mainly on men’s business wear, said it would open 20-25 exclusive women’s stores every year and also reposition its VDOT brand. This expansion will not include exclusive stores for women’s wear which is the fastest-growing segment and in the next 3-4 years the brand a growth of 40-50 per cent growth, according to a source of the company. At present, 10 per cent of the total sales comes from women’s wear segment for the company, while the industry average is same as that of men’s wear. Van Heusen’s strategic expansion move will being in a fresh business to the signage companies engaging in in-shop displays, designs and related tasks.
Van Heusen to open 25 only women stores every year
