Van Heusen Innerwear, part of Aditya Birla Lifestyle Brands, has strengthened its offline retail presence with the opening of a new exclusive brand store in Karad, Maharashtra. The 700 sqft outlet was inaugurated by Preeti Gupta, Chief Business Officer, Van Heusen Innerwear, along with franchise partner Shri Shivaji Keshav Salunkhe. With the latest addition, the brand now operates six exclusive stores across Maharashtra and a total of 160 stores nationwide. The newly opened store has been designed to provide customers with a dedicated shopping experience across Van Heusen Innerwear’s portfolio of premium innerwear, athleisure, loungewear, and sleepwear. Opening of such big brand stores in the retail domain has been a big business opportunity for the signage companies whose activities evolve in crafting retail display systems, POSM solutions, among others. (PHOTO Credit: Indian Retailer)
Van Heusen Innerwear opens new store in Maharashtra
