Trent goes in trend of full swing retail expansion

Tata’s retailer Trent Limited is now in a new strategy to launch an aggressive expansion drive, while simultaneously rationalising costs. The retailer, which rolled out around 60 stores in the first 13 years of operations, is planning to add 24 more Westside departmental stores, around one third of its total count, this financial year alone. Currently, it has 66 Westside stores. Trent plans to achieve a store target of 100 for Westside and 50 for its hypermarket chain Star Bazaar in the next four years. Currently, the company has more than 100 stores across its three major formats—Westside, Star Bazaar and book and music chain Landmark. Surging in the retail sector with such expansion of the leading brands like Trent will be an added business advantage for the companies dealing in in-store displays and other related activities.