A new store of Too Faced cosmetics is now operational at Select Citywalk in New Delhi. Too Faced entered the Indian market in 2021 with its first store opened in DLF Promenade Mall, Vasant Kunj, New Delhi. Headquartered in California, Too Faced is a makeup brand that was launched in 1998 by Jerrod Blandino and Jeremy Johnson. It offers a range of high-quality and innovative formulas. With a total of 12.7 million followers on Instagram, Too Faced has created a strong community among millennial. In 2016, the makeup brand was acquired by Estée Lauder Companies Inc., an American multinational cosmetics company, for $1.45 billion. Now, the cosmetic major’s retail expansion move is an added business opportunity for the signage companies engaging in in-store branding, graphics, and such related applications.
