Global lifestyle brand Swiss Military which forayed into India some time back through the online route is now eyeing the National Capital Region to roll out its first phase of retail formats. The USP of Swiss Military lies in the character of the brand. The company is probably the only brand in India offering a hand-picked affordable & varied product bouquet under the same brand umbrella with several world-class innovative options. Such boost in the retail sector with the arrival of high-end brands in the parameter would bring in a fresh business opportunity for the signage companies dealing in in-shop displays and other related jobs.
