Tata Starbucks, a 50-50 JV between the cafe chain Starbucks Coffee Company and Tata Global Beverages, will open outlets of 1,000-1,200 sq ft compared to its existing cafes that measures over 2,500 sq ft on an average. Footfalls in smaller towns and suburbs may not be as high as prime locations, but the company is maintaining profitability by keeping rentals in check. The first store Starbucks opened in India was its 3,500 sq ft flagship in Mumbai in October 2012, and since then it has opened more than 50 cafes. Now, the opening of the new format Starbucks stores in towns and suburbs will be a new business opportunity for the signage companies who handle in-store displays and branding projects.
Starbucks to unveil new small stores in towns and suburbs
