Sri Lankan leading womenswear brand Avirate enters India

Sri Lankan womenswear and accessories brand Avirate has entered the Indian market, following a host of international brands that are betting on the buregeoning lifestyle segment. Avirate, owned by the Timex and Fergasam Group has partnered with Fashion 365 to distribute and market  in India. After the success of its first store at Bangalore, a second store is slated to open in the city this month. The company plans to open outlets across New Delhi and Mumbai by May next year. The company will invest $2-$3 million in opening five stores in India over the next six months. Arrival of Avirate in the country would be a fresh business opportunity every signage company involving in works of in-shop displays and signs in the segment.

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