Sreeleathers, the value-for money shoe brand that owns the world’s largest single-brand shoe store in Kolkata, is planning to open 100 stores across India over the next two years. The company is a 35-store nationwide chain doing what it set out for when freedom fighter late Suresh Chandra Dey started it in 1951 at Jamshedpur: to sell durable and affordable shoes to the common man. The range of shoes at the store starts from Rs 100 and the highest priced shoes cost just Rs 799. Now, these common man friendly stores will be an added advantage for new business to those signage companies dealing with in-store/in-shop displays.
