Leading apparel and footwear company Skechers is planning to add around 300 new stores to take the total count to 400 outlets in India over the next three to five years. As part of its expansion plans, the company is looking to focus on the tier II and III cities besides its existing metro markets and tap online segment by adopting omni channel approach. Besides, the Manhattan Beach, California-based firm would also add products to its offerings into the apparel and accessories category. Currently, Skechers is importing its range here but is also open for domestic sourcing. Such mega retail expansion plan of the apparel company in India is an added business advantage for the signage companies whose activities include in-store branding and graphics.
Skechers to open 400 new stores in five years
