Sign Customiser, a sign quoting software platform based out of Adelaide in South Australia, has processed more than $75 million USD to date in merchant sales over the past four years. More than 700 sign shops across 100 countries now use the software to automate how they price and sell custom signage online. This milestone reflects the growing demand for tools that eliminate manual quoting in the signage industry. Most sign shops still prepare custom quotes using spreadsheets, then email pricing back and forth with customers over days. The majority of those quotes never convert. Sign Customiser replaces this process with an embeddable product customiser widget that lets customers design, price, and purchase signs directly on a shop’s website — typically in two minutes.
“Sign shops were spending half their week on quotes that went nowhere. Now their customers design, price, and pay for their own signs — and every order arrive production-ready. There’s nothing to figure out, they just make it,” tells Matthew Attanasio, Founder, Sign Customiser (in picture). The platform’s growth has accelerated sharply. To date, more than 200,000 orders have been processed through the platform, with an average order value of $347 USD. Merchants are operating across 22 currencies. These are commercial-grade transactions — custom business signage, architectural lettering, LED neon, and production signage — not novelty products.
Sign Customiser embeds into any e-commerce website as a product customiser widget. It integrates natively with Shopify, WooCommerce, Wix, Squarespace, and Etsy, and connects to custom-built sites via API. Customers upload a logo or image, select materials, sizes, colours, and finishes, then see a live visual preview with real-time pricing. Completed orders include production-ready vector files and full specifications. The platform handles complex pricing calculations automatically — factoring in material costs, sizing tiers, colour options, and shipping — and supports AI-powered design tools that convert uploaded photographs into sign-ready specifications. The global signage market is projected to reach $56 billion USD in 2026, according to Future Market Insights, growing at 6.3 percent annually. Despite that scale, most sign shops still rely on manual quoting methods that predate e-commerce. Sign Customiser targets this gap by turning a multi-day quoting process into an instant, automated transaction.