Shoppers Stop plans to open about 15 of its department stores each year in the coming years in addition to the aggressive expansions of its beauty and cosmetics standalone outlets. The company also plans to open between 15 to 20 beauty stores and that is a combination of SS Beauty as well as the boutique beauty stores of Estée Lauder Company. Those are the broad targets that the company keeps in pipeline and it will be a fresh business opportunity for the signage companies whose activities involve in in-store branding and such applications.
