Chennai-based Saravana Stores, a well-known company in doing case studies on how to profitably run low-cost retail, has targeted at the lower middle-class. For the first time, the company is attempting to woo up-market customers with the launch of its Elite, a jewellery store at T Nagar in Chennai. Elite stands for everything the older stores don’t, including an uncluttered ambience. Opening of such new format store in the area would bring in a fresh business opportunity for the signage companies dealing in in-shop designs, displays and other related activities.
