Leading international sportswear brand RR Sports has opened its flagship store in Vijayawada. The newly unveiled store located at Ripples Mall on MG Road in the city is measured 800 sq ft. The store is targeting especially college students who form its major horde of customers. The products at the store are priced between Rs 500 – 1500. RR Sports also receives good sales from Delhi, Mumbai and Bangalore. The brand also has plans of diversifying into leisure wear with colours, designs and prints inspired by sports and a premium range in sportswear as well as leisure wears. Opening of such high-end outlet is an added offer for the youth and also an advantage for PSPs as well as sign makers whose activities revolve around in-shop branding, displays and related activities.
