PIRAMYD Retail has significantly added to its retail presence and has identified Pune and Mumbai as the destinations, which will fuel growth for its fledgling supermarket retail brand TruMart. The company has identified over 50 clusters in both these cities where it will roll out the TruMart brand and its smaller sibling, the TruMart Daily. The company has, meanwhile, significantly increased its presence in the Pune market by launching 72,000 sq ft of retail space with the launch of 65,000-sq ft Piramyd Megastore along with its TruMart brand at the high street International Convention Center (ICC) and followed this up with a 7,000-sq ft standalone TruMart, its grocery brand in the industrial town of Pimpri. By March this year, it will also replace its first outlet in Pune with a 65,000-sq ft oulet in a new mall coming up in the city’s main shopping promenade. The company, which started a 29,000-sq ft mini retail mall in Pune that housed both Piramyd and a grocery store a couple of years ago, is now rolling out the model across destinations in the north and the west, where it will tap Tier-II and III domains. Sturdy expansion in the retail sector across the country is an added business advantage for the signage companies dealing in in-shop designs, displays and related activities in the sector.
PIRAMYD Retail strengthens its retail presence in Pune and Mumbai
