Eating out of home will soon be a healthy practice in several academic institutions across the country through a joint initiative of a graduate of the Indian Institute of Management – Ahmedabad (IIM-A) and the Society for the Promotion of Indian Classical Music And Culture Amongst Youth (Spic Macay). After experimenting with a successful model of catering organic food through his entrepreneurial venture called ‘Joos’ at his alma mater, IIM-A graduate of the 2008 batch Shiddharth Jaiswal has now begun working on replicating the successful model to create the nationwide chain of food outlets with support from Spic Macay. Of course, a new den to embark upon for the signage players working for in-shop displays or outlet signage.
