OM Bhakti has partnered with standalone modern trade stores to strengthen its offline retail presence and improve access to puja essentials for daily consumers. The company said it has already onboarded more than 1,500 standalone supermarket stores across Bengaluru and Hyderabad as part of its neighbourhood-focused distribution strategy. OM Bhakti currently offers more than 24 products through these outlets, including puja oil, cotton wicks, camphor, cow dung cakes, and rangoli products. The company plans to introduce smaller value packs to expand accessibility and support wider adoption. Over the next 6 to 12 months, OM Bhakti aims to scale this network to more than 3,000 stores. It also plans to enter six additional cities across North and West India, including Delhi NCR and Uttar Pradesh. Such big retail expansion move of OM Bhakti is a big business opportunity for the signage companies engaging in in-store graphics, solutions, and such tasks.
OM Bhakti targets 3,000 stores in Bengaluru and Hyderabad
