Nykd by Nykaa has opened a new store at Sarath City Capital Mall in Hyderabad. This is the store of Nykd by Nykaa after one each in Delhi and Mumbai. The new store in Chennai offers a wide range of products which offer comfort and durability. It also offers a bra fit advisor for customers to understand their correct size in just three minutes. With the launch of Nykd, the company aims to simplify lingerie shopping by helping consumers understand their body types. Nykaa commenced in 2012 as an online marketplace for health and beauty products. It has since expanded to include physical retail stores and then this retail expansion move of Nykd by Nykaa is an added business opportunity for the signage companies engaging in in-store branding, designs, displays and such applications.
