NTC stores reshaping with Rosebys

Rickety stores of National Textile Corporation (NTC) will reshape into swanky retail shops with the help of British home decor major Rosebys. The state-owned stores, mostly in prime locations in major cities, will be rebranded into Rosebys@NCT under an agreement announced to revive the government company and the English lifestyle firm. First Rosebys@NCT store was opened at the upmarket Khan Market in New Delhi and four other NTC stores in Kolkata, Chennai and Hyderabad would be rechristened soon. Of the total 93 NTC stores, the company initially rebranded five of them. New look of the NTC stores will an new attraction where in-store signage companies can tap new business momentum.