Italian luxury linen brand Frette has entered the Indian market with the opening of its first store in Mumbai and is eyeing revenue of $20 million by 2014. The Milan-based company has entered through a franchise route. The company’s expectation from India is huge. Also, the company has signed a licencing agreement with global company Elite Lifestyle for the franchise and planning to boost its retail presence all across the country. Arrival of the global luxury linen brand in the Indian retail market will be an added advantage for the signage companies dealing in in-store signage and signs
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