FESPA has confirmed major international brands including McCann Worldwide, BSKYB, Mitsubishi and BMW Group, and leading printers, as speakers at its 2014 Global Summit. The Summit is a two-day thought leadership event taking place on March 06-07, 2014 at Sofitel Bayerpost, Munich, Germany. The keynote presentation will be given by Munich-based Dr Steven Althaus, director brand management BMW and marketing services BMW Group. Dr Althaus will provide insights from his exploration into the role print plays in the broader brand communication at BMW Global.
An estimated 150 delegates including 100 owners and directors from the world’s leading print businesses will attend the 2014 Global Summit. The event provides printers with the opportunity to connect and network with industry peers and brand owners, as well as senior representatives from marketing agencies from around the globe. The aim of the Global Summit is to support PSPs to fine-tune their business development strategy in order to improve their bottom line. FESPA’s Profit for Purpose initiative means that attendance fees to the Global Summit are considerably lower than comparable research-led conferences, underlining FESPA’s commitment to making valuable content accessible to its global community.
