Besides domestic expansion, Linen Club, which has couple of stores in the Middle East, is also exploring opportunities to open stores in Southeast Asian regions, particularly in India. Jaya Shree Textiles’ fabric brand Linen Club expects to double its business to Rs 1,500 cr in India with future plan to add 200 new stores in its retail network across the country by 2024. As part of expansion, the Aditya Birla Group company is focusing to expand in tier II and III markets along with its cluster based approach, where people are spending more on tailored clothes. The gradual expansion of store networks of big brands line Linen Club in the retail sector is indeed a new business opportunity for the signage companies whose activities involve in in-store branding and graphic applications.
