Italy’s leading coffee retailer, Lavazza, is upbeat on the Indian market and feels that the country is all set to become the second largest coffee consumer by 2015. The coffee roaster, that runs around 175 coffee shops in two formats – Barista Espresso and Barista Creme – is also planning to invest substantially in doubling its outlets and setting up a manufacturing unit. This is one of biggest opportunities where many signage companies in the in-shop segment could embark upon to unfold new business.
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