Kornit Digital Ltd, a worldwide market leader in sustainable, on-demand digital fashion and textile production, unpacks its distinctive Kornit Atlas MAX Poly system – an industry’s first direct-to-garment (DTG) solution delivering superior-quality digital decoration for vibrant, colorful design on polyester and poly-blended apparel. The system capitalizes on the demand for fashionable, unique sportswear, apparel and more. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across a range of colours.
Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets, limited today by limitations in mass customization of polyester. According to a source from the company, Kornit Atlas MAX Poly is a game-changer as fashion and sports apparels merge, there’s new opportunity for innovative fashion on polyester and other applications, which can turn out to be one of the fastest-growing textile verticals. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology.