South Korean automaker Kia Motors aims to expand its sales network in smaller towns and rural areas as it looks to scale up its presence across the country. The company, which has achieved success in India with models like Seltos and Sonet, is also focussing on enhancing the profitability of its dealer partners. The company is expanding its network and aiming to reach 300 touch points by the end of this year and will now focus on expansion in tier-IV and upcountry markets which will help the further penetrate deeper in the Indian market. The automaker’s rural penetration project will bring fresh business opportunity for the signage companies engaging in in-store branding and related tasks.
