JCDecaux has launched the Out-of-Home (OOH) first experience where facial tracking technology is incorporated into a special build panel to trigger a dispensed item. The panel in the special OOH system feeds image data from a camera to a machine-learning algorithm that is trained to detect face orientation and estimate the user’s emotion. A custom-made vending machine is then triggered to dispense the appropriate voucher depending on whether the consumer is deemed to be happy or ‘hungry’. It’s a fantastic way to engage with busy CBD consumers. In Australia, JCDecaux has collaborated with Lion Dairy & Drinks and agencies AJF Partnership and Starcom to develop the unique OOH experience for the launch of Yoplait Yoghurt Smoothie ‘Fix your Hanger’ campaign.
