HyperCITY Retail, a unit of K Raheja Corp Group, is re-positioning its strategy with a focus on smaller stores. Re-positioning of the company in the retail domain will smaller stores will bring in newer product rage and assortments. According to a source from the company, its strategic move is due to the unavailability of big stores in good catchment area. This is an added business opportunity for the signage companies whose activities revolve around in-shop designs, branding and such related jobs. Its new stores will be of 40,000-45,000 sq ft.
HyperCITY Retail to focus on new smaller stores
