HP announces the release of WallArt, which is designed as a Cloud-based service that helps simplify design, visualisation and production of customised wall graphics applications. The software was unveiled to the mass audience at the Heimtextil 2015 that took place recently at Messe Frankfurt in Germany from January 14-17, 2015. The added features of the newly introduced HP WallArt 3.0 include: a plug-in for website/blog integration; a ‘startup’ kit to set up a webpage; JDF/Rip automation enabling sending print-ready files directly from Web2print; Dropbox enabled and Templates.
Having been engaging and collaborating with young and professional designers to help them to realise the limitless possibilities of digital print and latex technologies within interior decoration, HP technology has enabled them to push creative boundaries and produce highly creative wall decorations with faster turnaround times. The new version of HP WallArt is all about driving new business for HP Latex customers, by seamlessly and quickly connecting them with the front-end retailers and ecommerce sites. The new functionality can open up new customers segments and ultimately bring in new revenues.
