HP’s printing and material capabilities enabled the production of two expressions of Ferrari’s creative concept: a race livery for the cars competing in Austin and a dedicated display car featuring hidden graphics that fluoresce blue under ultraviolet light. Through the collaboration, HP advanced its technologies in new ways, generating insights for future customer challenges across industries. Conceived designed by Ferrari, the livery was realized through a close technical collaboration with HP and celebrates the pioneering work behind the design of the car. Inspired by the idea that every Ferrari begins as a line on paper, the livery reveals sketches, technical drawings and engineering details normally concealed beneath the bodywork, paying tribute to the people and processes behind performance.
HP print technology and race-proven vehicle wrapping expertise helped translate Ferrari’s intricate graphics onto the Formula 1 car, enabling the design to flow seamlessly across its complex bodywork while withstanding the heat, handling and maintenance procedures scheduled throughout the race weekend. “Our partnership with Scuderia Ferrari HP pushes us to explore new possibilities for our technology,” said Anneliese Olson, President, Imaging, Printing, and Solutions, HP Inc. “HP printing and color science engineers worked alongside Ferrari’s designers and engineers from the outset, bringing together expertise from across HP to turn ambitious concepts into a race-ready reality and generate insights we can apply to future customer challenges.”
“The livery celebrates the journey from idea to reality. Every Ferrari starts with creativity, sketches and engineering expertise long before the car reaches the track. Thanks to our collaboration with HP, we were able to bring that process to life visually and tell a story that reveals the craftsmanship and innovation behind the performance,” said Silvia Cavallaro, Head of Color and Trim at Ferrari.