Four years after it entered India, H&M has set to cross 50 outlets. The company has now set its sights on 100 outlets in the coming years. Over the years, H&M has been opening one store a month and the world’s number two fashion retailer by sales plans to reach 60 outlets by the end of next year from 42 in 15 cities at present. H&M’s aggressive push into India is in sharp contrast to rival Zara of Spain that has so far rolled out about half the number of H&M’s network of stores despite the Spanish giant having entered India five years before its rival. H&M’s store expansion plan is an added business opportunity for the signage companies whose activities involve in in-store display and branding projects.
