Godrej Appliances plans for exclusive brand outlets

Godrej Appliances, the consumer durables division of Godrej Group, plans to open its exclusive brand outlets (EBOs). The company wants to get into exclusive brand outlets. There is a school of thought that in the years to come, exclusive stores will start getting a foothold. At present, Godrej Appliances sells its products through retail channels and multi-brand outlets (MBOs). Such new move of Godrej Appliances will bring in a new opportunity in the business of those signage companies engaging in in-shop displays, branding, graphics and other related activities.