Godrej Appliances, the consumer durables division of Godrej Group, plans to open its exclusive brand outlets (EBOs). The company wants to get into exclusive brand outlets. There is a school of thought that in the years to come, exclusive stores will start getting a foothold. At present, Godrej Appliances sells its products through retail channels and multi-brand outlets (MBOs). Such new move of Godrej Appliances will bring in a new opportunity in the business of those signage companies engaging in in-shop displays, branding, graphics and other related activities.
