German premium cosmetic brand BeYu from the ARTDECO group is looking to launch 300 stores by end of financial year 2017-18 in India. According to a source from the company, out of the stores, 20 will be company-owned and 280 shop-in-shop stores. Be Yu entered India in March 2017 in a partnership with Kaunis Marketing Services. The brand which has presence in 40 countries globally is looking to have its stores in cities such as Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata among other. This is indeed a good news for the signage companies whose activities revolve around in-shop graphics and branding projects.
