At the recently concluded FESPA Digital, FUJIFILM updated its Euromedia brand to a new look. The updated brand image makes the most of the Euromedia qualities of innovation, quality and reliability as well as environmental responsibility and transparency. The media is now supported by a new ‘Gecko’ mascot, which is already a familiar trade mark of FUJIFILM’s innovative WonderTack product.
As part of the objective behind the redesigning of the logo and brand, FUJIFILM creates a clear portfolio to make it easier for customers to find their way around the Euromedia range of over 650 products and at the same time offer a solution for every application. The redesign of the brand logo has also given the opportunity to look at things afresh