According to a report from Markets and Markets, analysts expect that the digital signage sector to be worth more than $29 billion by 2024. The use of new technologies such as OLED and electronic paper display is expected to contribute to this growth. In addition, the increasing use of LED and LCD is likely to be another factor that fuels the digital signage industry. A further factor facilitating growth is the advancement of hardware and software. Digital signage is becoming progressively more reliable, allowing consumers to receive information, with features like interactivity and personalisation.
Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives — in pharmacies, retail stores, fast food drive thrust, stadiums, even your local dentist office and bank branch. As digital signage becomes fundamental to consumer or audience engagement, the need to tailor and personalise messaging continues to gain strength. In other words, getting the right message to the right person and even AI transforms digital signage by delivering smarter, location-based marketing.
