The inaugural edition of FESPA Africa, formerly Sign Africa, held recently at Gallagher Convention Centre from July 2-4, 2014 attracted 5460 visitors from Africa, with an 11 percent increase of attendees from outside South Africa compared to Sign Africa 2013. The exhibition attracted visitors from nearly 40 countries, with the top five countries represented outside of South Africa being Botswana, Mozambique, Nigeria, Zambia and Zimbabwe. Exhibitors noted an increase in attendee quality and the statistics confirm this: over 67 percent of visitors were owners and from senior management and over half had final purchasing authority. The show was host to educational features for attendees to gain inspiration and learning, which were well received with continual audiences. The Explore Technology Conference delivered 20 sessions covering industry trends, a daily debate and CorelDraw sessions. Attendees could also gain t-shirt printing tips from guru Charlie Taublieb with some hands-on experience to take away a screen printed t-shirt.
Debut edition of FESPA Africa established as world class event
