Dabur India Ltd, the maker of Vatika oil and Real juice, has grown faster than rivals such as Emami Ltd by focusing on its value-for-money positioning and on rural and international markets in the face of an economic downturn that has prompted urban Indian consumers to cut back on spending. With the consumer packaged goods space becoming more competitive, the company, the country’s biggest maker of ayurvedic medicines will now focus on its healthcare portfolio, in which it has a lead on the competition. They plan to invest Rs50 cr in their own venture Lite Bite Foods Pvt. Ltd, a restaurant chain. The plan is to double the number of restaurants from 55 to over 120 in 2014. This will be an added advantage for the signage players engaging in in-shop designs, displays, etc.
