Tata’s retail chain Croma has been on an expansion spree this year. Over the last six months, the brand has opened 58 stores, out of which 41 outlets were opened in the January-March quarter and 17 were rolled out in the April-June quarter, according to the company. In May, Croma opened nine outlets, each at Pawan Mega Mall in Sonipat, Garuda Mall in Bengaluru, Memnagar in Ahmedabad, Gujarat, etc. Such rapid outlet expansion plan of Croma is an added business opportunity for the signage whose core activities include in-store branding projects.
