Responding to the findings of the latest Canon Insight Report on print buyers’ perceptions of the value of print, Canon has developed a new measurement tool to help Print Service Providers (PSPs) to calculate the return on investment (ROI) for specific print applications. The easy-to-use tool enables PSPs to estimate the potential ROI of a campaign involving print for existing and prospective customers. With marketing budgets tighter than ever, the measurement tool offers PSPs the potential to help their customers enhance the performance and cost-effectiveness of their print applications.
The calculator also serves as a proof point that PSPs can use to support their service offerings by presenting customers with the costs, results and benefits of previous customer success stories. Powered by Microsoft Excel, the ROI tool enables PSPs to profile a customer and their planned campaign, setting out clear aims and objectives. PSPs can determine what application(s) would be best for the customer to use to meet their goals.