Cafe chain The Chocolate Room is planning to set up 500 outlets by 2020 and is planning to boost about Rs 100 cr to fund its ambitious expansion plans. The ten-year-old cafe chain has about 235 outlets now and it is focusing on tier-two and tier-three cities to achieve its target of adding another 100 outlets by the end of FY18 and 500 outlets by 2020. The Chocolate Room, which has mostly relied on franchise model till now wants to focus on company owned and company operated stores from now and therefore it is looking for funding to increase the number of stores. Business opportunity for signage companies with expertise in in-shop branding, designs and graphics in the retail domain will surely gaining a new ground with this unveiling of new high-end outlets.
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