Borosil has expanded its offline retail network with the launch of its first exclusive brand stores in Pune and Gurugram. The move is part of the company’s strategy to strengthen its direct-to-consumer presence and offer shoppers access to its complete product portfolio in dedicated retail spaces. The two stores showcase Borosil’s range of kitchen, dining, home and lifestyle products, allowing customers to explore and purchase products under one roof. The Gurugram outlet is located at Elan Miracle in Sector 84 and the Pune store is located at Phoenix Avenue of Stars. As part of the initial phase of its retail expansion, Borosil plans to open more company-owned exclusive stores across key cities in India. This retail expansion move of Borosil will be an added business opportunity for the signage companies whose activities evolve in retail display systems, POSM solutions, and such jobs. (PHOTO: Indian Retailer)
Borosil expands retail network with first Pune and Gurugram stores
